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State-of-the-Art Golf Club Fitting Facility Lets Players Customize Their Equipment

MIAMI, FL – March 3, 2015 – Donald J. Trump, Chairman and President of The Trump Organization, unveiled today the TaylorMade Performance Lab at the iconic Trump National Doral Miami. One of only a handful in the U.S., this exclusive facility uses cutting-edge technology to customize golf clubs for players. On hand to celebrate the opening was World Golf Championships – Cadillac Championship winner Justin Rose and a host of notables.


“It is my great pleasure to welcome a fantastic company, TaylorMade, and its incredible Performance Lab to the Trump National Doral,” said Donald Trump. “Golfers around the world appreciate the tradition of customized excellence TaylorMade represents, and it is yet another example of our commitment to make this the greatest golf resort in the country.”


TaylorMade Performance Lab offers Tour-caliber club-fitting experiences to golfers of all ages and abilities. Using a proprietary MAT-T 3D motion reality system, the Performance Lab analyzes players’ individual swings and stances to craft unique equipment specifically tailored to their needs. Previously reserved exclusively for Tour players, TaylorMade Performance Labs are now a premier destination for all golfers seeking the ultimate in precision, custom-fitted clubs.


In the facility’s two-hour fitting experience, the golfer dons a reflective suit utilizing more than 30 sensors placed on key markers around the body, which are combined with sensors placed on test clubs to provide information accurate to within a tenth of a degree. This gives the master fitting professional a comprehensive understanding of the golfer’s tendencies. Next, outdoor launch monitor readings are conducted to create a detailed list of recommendations for the golfer’s equipment needs.


TaylorMade’s fitting professionals are experts at taking the information from the indoor and outdoor testing to identify the right combination that will offer the golfer the tools necessary to optimize their performance, including drivers, fairway woods, hybrids, irons, putters and wedges. Certain equipment can be built to the golfer’s specifications instantly onsite, offering them the ability to play with their new equipment immediately. Custom orders placed by TMPL patrons are prioritized within TaylorMade’s warehouse, meaning that once the order is placed, the TaylorMade custom line will have the order built and turned around within 48 hours.


“We are extremely happy to partner with the Trump National Doral to offer golfers the TaylorMade Performance Lab experience at one of the country’s most historic resorts,” said Ben Sharpe, CEO of TaylorMade Golf Company. “With four Championship courses, a one-of-a-kind LED driving range, the largest Golf Shop on the greens and the Jim McLean Golf School, Trump National Doral has assembled definitive offerings for a superior golf resort stay.”


Links magazine has called a custom TaylorMade club fitting “the greatest gift of all” for the serious golfer. Now, patrons of the Trump National Doral can enjoy another extraordinary experience that places the resort in the forefront of the world’s most exclusive golf clubs.


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Trump National Doral® Miami

The Trump family purchased the Trump National Doral Miami in June 2012 with the goal of completely reimagining it to be Miami’s best place to meet, play and relax following a $250 million renovation. Trump Doral is an 800 acre resort located in the heart of Miami, comprised of 643 all-new deluxe guestrooms and suites across eight villas; Eclectic cuisine and fine handcrafted cocktails throughout eight restaurants and bars including the award-winning BLT Prime and Champions Bar & Grill; The Spa at Doral, a 48,000 square foot haven of relaxation with 33 well-appointed treatment rooms; complete transformations, by renowned golf architect Gil Hanse, to 72 holes of championship golf across four golf courses, including the legendary Blue Monster; a new TaylorMade Performance Lab; a highly regarded McLean Golf School; and five retail outlets including the 7,000 square foot Golf Shop carrying exclusive golf gear and fashion apparel. The resort has been host of the PGA TOUR for more than 50 years and is annually home to the World Golf Championships-Cadillac Championships. Nobody knows meetings like Trump Doral with more than 100,000 square-feet of innovative and elegantly designed ballrooms and conference centers as well as 75,000 square feet of flexible outdoor venue locations. For reservations, call toll-free (800) 71-DORAL (36725) or visit Connect on our social media pages Trump Doral Miami Social Media.



Launched in October 2007, Trump Hotels is a family enterprise with an unparalleled history of providing extraordinary customer experiences around the world.  Our hallmarks include unique and inspired design at iconic hotels in renowned locations globally, complemented by fully focused and authentic personal service.  Founded and led by internationally renowned developer Donald J. Trump and his children, Donald Jr., Ivanka and Eric, the prestigious portfolio includes Trump International Hotel & Tower® New York, Trump International Hotel & Tower® Chicago, Trump International Hotel™ Las Vegas, Trump® International Hotel Waikiki, Trump SoHo® New York, Trump® International Hotel & Tower Panama, Trump International Hotel & Tower Toronto®, Trump National Doral® Miami, and Trump International Golf Links & Hotel™, Ireland.  With a growth strategy to deliver exceptional hotel and resort offerings in key gateway cities and travel destinations around the world, TRUMP HOTELS™ expands to Vancouver, Washington, D.C. and Rio in 2016, and to Asia for the first time with projects in Lido and Bali, Indonesia. Reservations can be made at or by calling (855) TRUMP-00 (878-6700). TRUMP HOTELS is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. Connect with TRUMP HOTELS on its social media pages.


Press Contacts: 
Mabel De Beunza | Paula Gomez
C3V Agency
305.877.1031 | 305.807.8996
[email protected] | [email protected]


Hope Hicks
Trump Organization
[email protected]

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