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Miami-area resort will host four days of networking, education and destination showcases for top motivation industry professionals

The Incentive Research Foundation today announced that its 22nd annual Incentive Invitational will be held May 27-31, 2015 at the Trump National Doral in Miami, Fla., with the support of the Greater Miami Convention & Visitors Authority and other area hosts.

The Incentive Invitational is the IRF’s most important annual fundraising activity for research surrounding motivation and incentives. More than 400 buyers, suppliers, and hotels will share four days of networking, education and destination showcase experiences, fostering new relationships and solidifying existing business contacts.

One of the key components of the Incentive Invitational is a slate of education sessions that highlight recent IRF research and provide actionable, usable data on incentives and motivation. Attendees also have the opportunity to relate the research to their own experiences and practices through roundtable discussions. 

The 2014 IRF Invitational, held at Secrets Puerto Los Cabos in Mexico, set the all-time attendance record for the event with more than 400 total participants in attendance, including nearly 200 top buyers and decision makers from incentive companies and end-buyer corporations.

Melissa Van Dyke, president, Incentive Research Foundation, "As requested by many of our attendees, after two years abroad we are very excited to bring the 22nd Annual Incentive Invitational back to the U.S. in 2015.   Not only will all attendees enjoy learning why the Trump brand is becoming a standard name in the luxury incentive industry, but the location and timing provide the perfect basis for making last year's landmark event even better."

Purchased by the Trump Organization during 2012, the Doral Golf Resort & Spa has been undergoing a dramatic restoration to recapture the resort’s early grandeur. Every aspect of the resort is being completely transformed in order to bring the new Trump National Doral Miami to the highest level of luxury, infused with the distinguished five-star level of service that is synonymous with the Trump brand. 

Today, the prestigious 800-acre resort boasts a completely re-designed clubhouse, new deluxe accommodations, luxurious event spaces, new restaurant concepts and redesigned championship golf courses, as well as all new re-imagined recreational amenities and retail shops for guests and members to enjoy.


For more information about the 2015 IRF Incentive Invitational, go to


About the IRF:

The Incentive Research Foundation ( funds and promotes research to advance the science and enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use, and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance.

Press Contact:

Jon Lieb/Lois Russo

IRF Media Relations

[email protected]

(212) 563-8025

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